Born Ready - Inside the New Mack Brand Reveal


Mack Trucks unveiled a bold new brand identity on March 4 during CONEXPO-CON/AGG 2014 at an exclusive customer event in Las Vegas, Nevada. The updated expression of the brand sends a strong message about the significant changes in the Mack Trucks organization, its products and customer support solutions and is a focal point in a strategy to drive future success.

Several hundred people attended the event that celebrated the proud heritage of the Mack brand and laid the foundation for continued success for Mack. Executives in attendance included Olof Persson, President & CEO, Volvo Group.

Please join Mack as we take you inside the brand identity reveal event.